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Writer's pictureRoger Pierce

“Don’t Be Afraid of What You Don’t Know” Advises YEDI’s Maria Konikov



Are you contemplating the leap into entrepreneurship but feel uncertain about where to start? You're not alone.


Many aspiring entrepreneurs wrestle with the same questions.

 

On a recent episode of The Unsure Entrepreneur Podcast, I talked with Maria Konikov, Director of Operations at the York Entrepreneurship Development Institute (YEDI.ca), who shares valuable insights into how YEDI supports budding entrepreneurs. YEDI is ranked as one of the World Top 5 Business Accelerators by UBI Global.


Maria has over a decade of experience in entrepreneurship development and oversees YEDI's programs designed to nurture innovation and accelerate startups. She speaks passionately about the importance of education and community in fostering entrepreneurial success.


"Having a strong educational foundation gives you the confidence to move forward.”

According to Maria, “Entrepreneurship is such a unique journey. It's unique for everyone, and everyone's path is different. What is the same across it is having the right skill set and having the right mindset before you go into it.”

 

Three takeaways from the interview:


  1. Educational is essential. Maria emphasizes the transformative power of education in entrepreneurship. YEDI offers a one-year diploma program that provides an MBA-level education free for Canadian entrepreneurs, allowing them to gain essential skills without financial burdens. “Having a strong educational foundation gives you the confidence to move forward,” Maria notes.

  2. Overcoming the fear of the unknown. One of the biggest hurdles for aspiring entrepreneurs is the fear of the unknown. Maria believes that knowledge and planning are key to overcoming this fear. YEDI's programs are designed to provide entrepreneurs with a clear roadmap, reducing uncertainties, and building confidence. “The fear of the unknown can be paralyzing. But when you have knowledge, you have power,” she explains in the podcast.

  3. Lean on community and mentors. Entrepreneurship can be a lonely path, but it doesn't have to be. YEDI fosters a strong sense of community, where entrepreneurs can share their challenges and learn from each other. “We never leave them out there to figure it out on their own. They always have the opportunity to come back to us,” Maria says.


YEDI’s commitment to supporting entrepreneurs extends beyond their educational programs. They provide ongoing mentorship and have created a robust network of alumni who continue to benefit from YEDI’s resources and community. This support system is crucial for entrepreneurs as they navigate the ups and downs of their business journeys. I'm honoured to be a volunteer mentor for this terrific organization.


"Don’t be afraid of what you don’t know."

Maria's advice to aspiring entrepreneurs is simple yet profound: “Don’t be afraid of what you don’t know. Go out and find the tools and the answers that you need to face anything that you don’t know yet.” An ability to learn and problem-solve is what sets successful entrepreneurs apart.


If you're ready to take the plunge into entrepreneurship but are unsure where to begin, consider reaching out to YEDI. Their programs are designed to equip you with the skills, knowledge, and support you need to succeed. As Maria beautifully put it, “You are not just accepted into a program; you become part of a family.” This family could be your key to unlocking your entrepreneurial future.




[Photo: YEDI]

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